2016 came at our souls like a rabid mongoose and just when we thought it couldn’t get any worse, 2017 happened. But looking beyond the vitriolic headlines of the year, we found countless inspiring examples of people actually looking out for one another. We turned these stories into our year end campaign, spreading some much needed hope as we braced ourselves for 2018.
See how all the elements came together:
We hit the road with CNN's Great Big Story and created mini-docs about each of our core stories. Watch them all here.
On New Year's Eve, we let MassMutual have the last word on 2017 by having the National Children's Chorus honor our heroes with a live performance of "I'll Stand By You," that ran as the last commercial of the year on CNN. Watch it here.
Print ads! I still make those sometimes.